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Press Release

Fort McMurray Reinvigorates Local Spending with ‘Love. Shop. Local.’

By June 1, 2021June 21st, 2022No Comments
Fort McMurray and TruCash

Love.Shop.Local. Prepaid Card Campaign

TORONTO, (Jun 1, 2021) – TruCash, one of Canada’s leading providers of branded payment technology, announces partnership with the Fort McMurray Chamber of Commerce, to provide branded gift cards for their new ‘Love.Shop.Local’ city promotion. This program represents an innovative new strategy designed to support the local business community within the Regional Municipality of Wood Buffalo, helping promote community engagement and advocacy for businesses all across Fort McMurray.

“Residents of Fort McMurray can support participating local businesses through the use of specialized Love.Shop.Local prepaid gift cards. Now more than ever we need to spend locally whenever we can, to help our small businesses recover during and after these unprecedented times” said Dianna de Sousa, Executive Director of Fort McMurray Chamber of Commerce.

Photos captured by local artist Crystal Mercredi, of Life and Portraits.
Photos captured by local artist Crystal Mercredi, of Life and Portraits. Use of this card is subject to the terms of the agreement of which Cardholder acknowledges the receipt by such use. *Visa Int./Digital Commerce Bank, Licensed User.

The Visa® prepaid gift cards, sponsored by brand partner Bouchier, are custom branded to Fort McMurray specifications and feature photos captured by local artist Crystal Mercredi, of Life and Portraits. Love.Shop.Local. represents the next step in the Chamber’s ongoing mandate to advocate for Fort McMurray’s business community.

Through the ‘Love.Shop.Local.’ promotion, cards are being distributed in $50.00 and $100.00 denominations—directly and securely from the Fort McMurray Chamber of Commerce. For more information, or to obtain a card please visit

“The tourism industry has been one of the hardest hit by COVID-19,” said Diana Fletcher, President and Co-founder of TruCash Group. “This program helps support a wide variety of businesses including local hotels, restaurants and storefronts,” said Fletcher. “We are extremely proud to help municipalities across Canada support their local businesses through innovative incentive campaigns,” concluded Fletcher.

About TruCash Group of Companies | TruCash

TruCash Group of Companies | TruCash works with a growing network of over 500 brands across the globe and manages over one billion in transactions, with 7 million cardholders, all across North America. Recognized as a leader in the payments industry, we deliver creative incentive & reward solutions, unique loyalty programs, and efficient disbursement systems. We cater to businesses, financial institutions and government departments. TruCash has offices in Canada, the USA, Europe, and Mexico.

About the Fort McMurray Chamber of Commerce:

The Fort McMurray Chamber of Commerce is dedicated to promoting business growth and development, advocating for sound public policy, and serving our members with outstanding programs and benefits. The Chamber of Commerce is the premier advocate of the region’s business community, representing hundreds of members across the region with one voice.