Exclusive Series
The Tru Exclusive series boasts a limited-edition design, custom capabilities and the ability to earn a bespoke painting hand-crafted by the esteemed artist Daniel Mazzone.
Gain access to limited-edition designs hand-crafted by the esteemed artist Daniel Mazzone.
Universally Accepted
Cards can be used at any location where Visa® is accepted, in-store and online.
Extensive Benefits
Accumulate points towards acquiring a limited-edition signed print by Daniel Mazzone himself.
Exclusive Design Series
Design Services
Gain access to unlimited customization possibilities, no matter the use case.
Exclusive Series Client Card
Tru Client Card
The Tru Client card is exclusively tailored for clients across all Tru Programs and boasts a design crafted by the esteemed artist Daniel Mazzone.
- Earn points and cashback rewards, accumulate points towards acquiring a print by Daniel Mazzone himself.
- Reloadable Prepaid Visa® Card w/ tap and pay functionality
- Google and Apple Pay enabled
End-to-end customization
Program Support built-in
On-demand card management
Performance insights
Exclusive Series Travel Card
Tru Travel Card
The fingerprint artwork symbolizes the paradox of our individuality and shared humanity. Each fingerprint is distinct, yet collectively they remind us of our common identity.
- Tru cards can be used at any location where Visa® is accepted subject to our Partner Bank restrictions.
- Online account access and built in mobile apps
- Tap and pay functionality
Exclusive Series Tru Liberty Card
Tru Liberty Card
The Tru Liberty card functions as a credit-building tool, reporting to all major credit agencies. Its unique concept enables users to deposit funds, use the card and gradually build credit over time.
- Earn rewards to receive numbered and signed prints by the artist Daniel Mazzone
- Reloadable Prepaid Visa® Card w/ tap and pay functionality
- Google and Apple Pay enabled
Daniel Mazzone
Daniel Mazzone X Tru
What I love most about my artwork is that there are so many ways to see it, from the very simple to the very complex. My work is physically comprised of little fragments of my subject’s visual history – where I source historical artifacts such as letters, magazine covers, newspaper articles, song lyrics – and assemble and abstract these original components so that they integrate simultaneously into the new body of work.
Trusted by
leading organizations
Our roll out aimed at supporting military service members experiencing food insecurity was second to none.
Frank Leija, Director
98%
Activation rate
“We have seen the program grow by 300%. The team have always been available to work through any challenge, help us brainstorm on the most effective outcomes for our program.”
Suzanne, Greater Toronto Airports Authority
300%
Program Growth
“We have had a fantastic relationship for the last 10 years. They have been extremely professional, dependable and efficient in helping us meet our deadlines.”
Sonia, Transat Tours Canada
10+
Years
Have questions?
What does Tru do?
Tru, is an Canadian-based, female-led Marketing company set on a mission to disrupt and innovate the worldwide payment ecosystem using our innovative bank-agnostic FinTech platform.
We re-imagine loyalty and payments combining 30+ years experience with the vast capabilities of our bank-agnostic FinTech platform.
What is the Tru Card?
The Tru Prepaid Card is not a credit card. It is a prepaid, stored value payment card. Once funds are deposited on your card, you can make purchases, in-store or online, for goods and services at millions of locations worldwide where Visa® is accepted, subject to our Partner Bank restrictions.
How can Tru solutions impact my bottom line?
Our company aims to build smarter, best-in-class disbursement solutions using the latest in fintech technology designed to deliver more rewarding, user friendly-experiences, that impact both the well-being and daily lives of our clients and customers, all from a single source.
In 2001, our founders had the vision to enhance traditional rewards and loyalty—one that provided real-time gratification while helping businesses reduce inefficiencies and gain a clearer understanding of their clients.
Today, we work with a growing network of over 500 brands across different industries, helping them manage and disburse billions of dollars to over millions of cardholders worldwide.
- Award Winning Provider
- Prepaid Industry Pioneer
- Proprietary Technology
- Partnership Approach
- Personal Touch
What can we provide your company?
Customizable Funds Access
Distribute cards that can be used anywhere Visa is accepted, including ATMs and retail outlets. Configure your program to allow or restrict access via geo-location or merchant categories.
Reloadable Payments
Reload cards up to a maximum balance of $5,500 at any given time. Add additional funds at any time, as needed in real-time.
Spend Restrictions
Merchant Category Code (MCC) and geo restrictions, allow purchases to be limited to specific merchant types based on each individual partner’s needs.
Virtual Card Option
With Virtual cards, recipients can instantly claim and use a virtual card online.
Cash-back
Offer cash-back offers at hundreds of eligible merchant locations, earn points on your card that convert to cash.
Mobile Access
Extend payment features and card management while gaining an extra added layer of security protection.
Have questions? Just ask!