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Innovative solutions for the modern business

We provide brands with the tools they need to create customized reward experiences for clients, staff and corporate partners.

The Tru difference

Why brands love Tru

We don’t believe one size fits all solutions

  • Bespoke customization of card design, program parameters, web access, mobile apps and more
  • On-demand card management and insights platform available from any internet-connected device
  • In-house account management, compliance, customer service and marketing support built-in

Finally, solutions designed for you

Gain deep user insights

Brand the online experience

Create branded cardholder portals, custom user flows, apps and more. Offer immediate and secure access to funds available via web, mobile, POS or ATM.

Create mobile experiences

Embed your card within the app

  • Customize and control your wallet from the ground up
  • Streamline incentives, points and payments with one app
  • Google pay ready

Open your program to the world

Exceed expectations with custom options

  • Brand your card, your message and all marketing materials
  • Choose from Virtual or Physical cards, open loop or closed-loop programs
  • Customized delivery options

Gain deep user insights

Explore trends in real-time

  • Interactive reports let users explore reward preferences and customer payment types
  • View detailed customer data, spending trends, geographies, card life-cycle data, inventory and more.
  • Export, schedule and integrate reports using our innovative backend

Modular card platform

Automate loading and delivery

  • Real-time card loading, via barcode scan or proxy number, receipt printing at the point-of-sale
  • Enable every level of staff to manage, service and deliver incentives when and how they want
  • Easily create seasonal, or timed promotions on the fly
  • Reduce card order time from months to days

See how we can transform your business.


Give up on slow, generic & cumbersome incentives and payments


Offer easy-to-implement, personalized experiences, custom tailored to your needs and emblazoned with your brand.

Our dedicated team is
ready to help

Have questions? Just ask!

Have questions?

What does Tru do?

Tru, is an Canadian-based, female-led Marketing company set on a mission to disrupt and innovate the worldwide payment ecosystem using our innovative bank-agnostic FinTech platform.

We re-imagine loyalty and payments combining 30+ years experience with the vast capabilities of our bank-agnostic FinTech platform.

What is the Tru Card?

The Tru Prepaid Card is not a credit card. It is a prepaid, stored value payment card. Once funds are deposited on your card, you can make purchases, in-store or online, for goods and services at millions of locations worldwide where Visa® is accepted, subject to our Partner Bank restrictions.

How can Tru solutions impact my bottom line?

Our company aims to build smarter, best-in-class disbursement solutions using the latest in fintech technology designed to deliver more rewarding, user friendly-experiences, that impact both the well-being and daily lives of our clients and customers, all from a single source.

In 2001, our founders had the vision to enhance traditional rewards and loyalty—one that provided real-time gratification while helping businesses reduce inefficiencies and gain a clearer understanding of their clients.

Today, we work with a growing network of over 500 brands across different industries, helping them manage and disburse billions of dollars to over millions of cardholders worldwide.

  • Award Winning Provider
  • Prepaid Industry Pioneer
  • Proprietary Technology
  • Partnership Approach
  • Personal Touch

What can we provide your company?

Customizable Funds Access
Distribute cards that can be used anywhere Visa is accepted, including ATMs and retail outlets. Configure your program to allow or restrict access via geo-location or merchant categories.

Reloadable Payments
Reload cards up to a maximum balance of $5,500 at any given time. Add additional funds at any time, as needed in real-time.

Spend Restrictions
Merchant Category Code (MCC) and geo restrictions, allow purchases to be limited to specific merchant types based on each individual partner’s needs.

Virtual Card Option
With Virtual cards, recipients can instantly claim and use a virtual card online.

Offer cash-back offers at hundreds of eligible merchant locations, earn points on your card that convert to cash.

Mobile Access 
Extend payment features and card management while gaining an extra added layer of security protection.