Products that push boundaries

Launch multiple reward, incentive, payment and loyalty programs with increased speed and flexibility.

Explore our products



The completely customized solution for quick-to-market card products.


Virtual rewards and payments delivered in seconds.


Built with mobile in mind rather than it being an afterthought.


The only real-time points to cash loyalty program on the planet.


Real-time, unified data insights in one convenient location.


Launch and manage scalable, on-demand card programs in days, not months.

Looking to create something completely new?

The Tru difference

Solutions as unique as your business

We don’t believe a one size fits all approach, your business is unique so we tailor our modular platform to your specific needs.

Have questions?


What does Tru do?

Tru, is an Canadian-based, female-led Marketing company set on a mission to disrupt and innovate the worldwide payment ecosystem using our innovative bank-agnostic FinTech platform.

We re-imagine loyalty and payments combining 30+ years experience with the vast capabilities of our bank-agnostic FinTech platform.

What is the Tru Card?

The Tru Prepaid Card is not a credit card. It is a prepaid, stored value payment card. Once funds are deposited on your card, you can make purchases, in-store or online, for goods and services at millions of locations worldwide where Visa® is accepted, subject to our Partner Bank restrictions.

How can Tru solutions impact my bottom line?

Our company aims to build smarter, best-in-class disbursement solutions using the latest in fintech technology designed to deliver more rewarding, user friendly-experiences, that impact both the well-being and daily lives of our clients and customers, all from a single source.

In 2001, our founders had the vision to enhance traditional rewards and loyalty—one that provided real-time gratification while helping businesses reduce inefficiencies and gain a clearer understanding of their clients.

Today, we work with a growing network of over 500 brands across different industries, helping them manage and disburse billions of dollars to over millions of cardholders worldwide.

  • Award Winning Provider
  • Prepaid Industry Pioneer
  • Proprietary Technology
  • Partnership Approach
  • Personal Touch


What can we provide your company?

  1. Cash Access
    The cards can be used everywhere, including ATMs and retail outlets. Organizations providing the cards can configure the program to allow or restrict cash access and certain merchant categories, if desired.
  2. Reloadable
    The cards can be reloaded up to a maximum balance of $2,500 at any given time. Organizations can continue their support by adding funds as needed (can be extended if required)
  3.  MCC Restrictions
    The card can have Merchant Category Code (MCC) restrictions, allowing purchases to be limited to specific merchant types based on each individual partner’s needs and/or requests.
  4. Virtual Card Option
    With Virtual cards, recipients can immediately collect and use a virtual card online.
  5. Earn Cash-back
    For every purchase you make, at hundreds of eligible merchant locations, you will earn FREE points on your card that convert to cash.
  6. TruWallet Built-In
    Extend payment features and card management while gaining an extra added layer of security protection.


Our dedicated team is
ready to help

Have questions? Just ask!

Head Office- Canada

2680 Skymark Avenue, Suite 700, Mississauga, Ontario L4W 5L6

US Office

1200 Brickell Ave. Suite 1950, Miami, FL 33131

© 2023 TCA Group of Companies Inc.