Welcome to the
Digital Future

Join 500+ businesses that use our digital solutions and APIs to reward and activate customers in real-time.

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Where Marketing, Meets Payments

100+ Use Cases

We Don’t Believe In One Size Fits All Solutions

We are a Canadian-based marketing company set on a mission to disrupt and innovate the worldwide payment ecosystem using our robust FinTech platform, immense in-house capabilities and years of industry experience.

See How We Are Different

Cards issued for forward-thinking brands across the globe

Award winning provider with 30+ years in the industry

500

Businesses that use our modular solutions

Our In-House Services

Program Management

Dedicated program management and consulting from start to finish.

Design Services

Gain access to unlimited customization possibilities, no matter the use case.

Technology Development

Customize each aspect of your program with in-house tech development.

Compliance and Fraud Management

Fraud monitoring, KYC and regulatory compliance included.

Custom Fulfillment

Let us handle every aspect of your program from card printing, to design and fulfillment.

Client Care

Client care services built-in or request assistance via live-chat.

Modular Platform

Choose from an ala-carte menu of program options.

Our Products

Explore All Products

Tru Visa® Card

The Tru alternative to traditional physical or virtual payments.

TruVirtual

Virtual rewards and payments delivered in seconds.

TruWallet

Built with mobile in mind rather than it being an afterthought.

TruLoyalty

The only real-time points to cash loyalty program on the planet.

TruInsights

Real-time, unified data insights in one convenient location.

TruCash Platform

Launch and manage scalable, on-demand card programs in days, not months.

Featured Client

The agency that plans, operates, and coordinates funding for the public transportation system in Los Angeles County.

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Featured Client

Serving over 4 million people, United Way supports the development of programs that focus on urgent response, children and youth, seniors, poverty, mental health, and food security.

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Featured Client

Providing programs and services for CAF members, Veterans and their families in your community, and across the nation.

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100+ Use Cases

Our Solutions

Explore Use Cases

Prepaid Incentives

Deliver the right incentive every-time with the flexible rewards, accepted at millions of locations that accept Visa® in-store and online.

Digital Payments

We give business owners the power to customize payments to best suit your needs and user preferences.

Employee Recognition

Improve engagement and build a culture of excellence across your entire organization with on-the-spot rewards for recognition, events, bonuses and more.

Expense Management

Avoid exceeding travel, overhead and employee expenses and gain control over your expenses. Customize spend, streamline reimbursements and leverage on-demand reporting for greater visibility.

Real-Time Loyalty

Foster, enrich and retain long-term loyalty with our award-winning points-to-cash platform. Attract and retain more clients with flexible parameters for any size of businesses.

Prepaid Disbursements

Quickly distribute funds, issue cards, manage transactions and define program options at any scale. Customize program restrictions and control how funds are spent.

Latest News

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All Articles

Level Up Your Wallet: Prepaid Is King

Prepaid cards are often seen as another way to pay, but they offer so much more than you might realize. From budgeting…

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Transforming Public Transportation Personalized Commuter Prepaid Cards Enhance Nationwide Experiences, Made Possible By TruUniverse

Have you ever felt frustrated with switching between different payment methods when using public transportation? When you’re rushing to catch a train…

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Disrupting the Status Quo: How TruUniverse is Shaking Up Payment Solutions with Bold New Programs and Game-Changing Prepaid Option

The prepaid card industry is experiencing remarkable growth, with TruUniverse (Tru) leading the way in delivering tailored programs for the Transportation, Property…

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Harnessing the Power of Prepaid Cards: Employee Incentives in the New Era of Work

In the evolving landscape of work, companies are recognizing the importance of engaging and motivating their employees. As organizations work to create…

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The Power of Branding in Prepaid Cards: Why Holiday-Themed Gift Cards Reign Supreme

When it comes to gifting, especially during the holiday season, gift cards have become a go-to option for many consumers. According to…

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The Shocking Truth About Gift Cards: Why Prepaid Cards Are the Smarter Choice

Gift cards have long been a popular go-to. They are familiar, accessible, and feel like the perfect plug-and-play option for many companies…

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Welcome to the
Digital Future