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Transforming the way businesses use Fintech.

Fintech for the modern business. We give business owners the power to customize incentives and rewards to best suit your needs and user preferences.

Trusted by clients across industries

For businesses

Fintech for the modern business

  • Create custom branded virtual or physical card experiences
  • Control spending by geo location or MCC code
  • On-demand card management platform
  • Dedicated program management
End-to-end customization
Program Support built-in
On-demand card management
Performance insights

< 30 Days

Reduce card ordering and launch time from months to days

35 + Years

Over 35 years of industry knowledge and experience


Cost reduction compared to issuing recurring cheques

Spend and earn on your terms

  • Tru cards can be used at any location where Visa® is accepted subject to our Partner Bank restrictions.
  • Online account access and built in mobile apps
  • Tap and pay functionality

See how we can transform
your business.

An application for
every need

See how we help other leaders in your industry

Trusted by 
leading organizations

Have questions?

What does Tru do?

Tru, is an Canadian-based, female-led Marketing company set on a mission to disrupt and innovate the worldwide payment ecosystem using our innovative bank-agnostic FinTech platform.

We re-imagine loyalty and payments combining 30+ years experience with the vast capabilities of our bank-agnostic FinTech platform.

What is the Tru Card?

The Tru Prepaid Card is not a credit card. It is a prepaid, stored value payment card. Once funds are deposited on your card, you can make purchases, in-store or online, for goods and services at millions of locations worldwide where Visa® is accepted, subject to our Partner Bank restrictions.

How can Tru solutions impact my bottom line?

Our company aims to build smarter, best-in-class disbursement solutions using the latest in fintech technology designed to deliver more rewarding, user friendly-experiences, that impact both the well-being and daily lives of our clients and customers, all from a single source.

In 2001, our founders had the vision to enhance traditional rewards and loyalty—one that provided real-time gratification while helping businesses reduce inefficiencies and gain a clearer understanding of their clients.

Today, we work with a growing network of over 500 brands across different industries, helping them manage and disburse billions of dollars to over millions of cardholders worldwide.

  • Award Winning Provider
  • Prepaid Industry Pioneer
  • Proprietary Technology
  • Partnership Approach
  • Personal Touch

What can we provide your company?

Customizable Funds Access
Distribute cards that can be used anywhere Visa is accepted, including ATMs and retail outlets. Configure your program to allow or restrict access via geo-location or merchant categories.

Reloadable Payments
Reload cards up to a maximum balance of $5,500 at any given time. Add additional funds at any time, as needed in real-time.

Spend Restrictions
Merchant Category Code (MCC) and geo restrictions, allow purchases to be limited to specific merchant types based on each individual partner’s needs.

Virtual Card Option
With Virtual cards, recipients can instantly claim and use a virtual card online.

Offer cash-back offers at hundreds of eligible merchant locations, earn points on your card that convert to cash.

Mobile Access 
Extend payment features and card management while gaining an extra added layer of security protection.

Have questions? Just ask!

Our dedicated team is
ready to help