TruCash Platform

Aysha Shahid

Risk & Compliance Analyst

Aysha leads our compliance team, bringing extensive expertise and recognized international credentials, including:

• ICA Specialist Certificate in Conduct Risk (International Compliance Association)
• ICA Certificate in KYC & CDD (International Compliance Association)
• Complaints Handling Specialist (Redcliffe Training, UK)

In her role, she ensures strict adherence to regulatory requirements while maintaining the highest standards of security and trust that aligns with the needs of our banking partners.

Huguette Masse

CEO

Huguette is a proven, result-oriented leader of Tru Universe with 30+ years of experience in the financial services industry. She possesses unparalleled expertise in developing, launching, and growing innovative loyalty and payment initiatives that help clients achieve their objectives, whether that is increased sales, more efficient services, or better client retention.

Her wealth of experience and expertise within the industry assures you that your program and portfolio’s operations can be successfully delivered and launched, fully compliant and well-organized, both operationally and financially.

Chris Michaelis

Vice President of Marketing

Chris is an experienced Marketing Professional with 10+ years of experience in the prepaid and financial services industry. Bringing a wealth of knowledge and creativity to the Tru Team, Chris is responsible for the planning, creation, execution and on-going measurement of the company’s internal and external marketing activities. He oversees the creative process from concept to execution, ensuring client needs are met while maintaining the profitability and quality of each program.

His creativity and wealth of experience guarantee that your marketing plans are well-formulated and well-thought-out. 

Lauren Weekes

Vice President of Operations

Lauren brings over 20 years of experience to Tru Universe. As the VP of Operations, she oversees the organizational activities supporting operational leadership in multiple departments from finance and IT to human resources and accounts payable. 

Her role encompasses many duties, including managing client technical issues, strategizing process improvements, and liaising with banking submissions. Lauren’s thorough knowledge of internal processes has allowed for many successful programs.

Dianne Dickens

Senior Vice President of Customer Service

Dianne brings a wealth of experience to address any unique scenarios of issues, disputes, or discrepancies that cardholders face. Through her years of experience and expertise, she has supervised, coordinated and managed the company’s client management process and functions. She has been a key pillar of the firm’s Customer Services team, guiding and directing the Customer Services team to achieve company, team, and individual goals.

Her experiences and her team assured clients and cardholders that their issues would be addressed quickly, so you can trust your issues are in good hands.

Mira Tzur

Senior Vice President

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Roy Murad

Chairman

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Jamie Rust

Global Sales Director

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