The New Era of Prepaid Cards: Customization and Versatility at the Forefront

In a world where convenience reigns supreme, the integration of technology with consumer experience has become essential. Tru Universe, a leader in prepaid card solutions, is making waves by working with property management companies to create innovative prepaid card programs for retail malls. This initiative marks a significant milestone in enhancing consumer engagement within the retail landscape.

Tru Universe has recently distributed a significant number of prepaid cards across several premier shopping centers in Ontario, Canada. This initiative introduces a new era of personalized shopping experiences and offers enhanced value for property managers. Central to this effort are Tru Universe’s advanced customization features, which aim to set new standards in prepaid card programs.

One notable feature of Tru Universe’s offering is its closed-loop program, which is designed to offer a seamless and secure transaction experience for both consumers and merchants. This system differs from traditional prepaid cards, which are often limited to specific retailers or chains. Tru Universe’s closed-loop cards ensure that funds are redeemable exclusively within a network of participating merchants, enhancing convenience for users.

For example, a mall, or a shopping district, may choose to have a gift card program for the retailers included in that mall or shopping district.  Creating this closed-loop improves the use of gift cards because consumers are not locked in to using or gifting a gift card that can only be used at one store, but rather an area, a mall, or shopping district that is included in the configuration of the card.  By developing this type of customizable feature, Tru Universe is helping create more foot traffic to one location for in person shopping, which benefits the property owners and businesses included, while also giving the consumers more options. 

Mira Tzur, Senior Vice President of Tru Universe, highlights the company’s success in increasing revenue for their clients by solving problems with creative strategies aimed at boosting foot traffic for property companies and mall developers. According to Tzur, “Tru Universe excels in executing these strategies effectively, leading to improved business outcomes for our clients.”

Additionally, Tru Universe’s prepaid card solution features a variety of customization options, allowing property management companies to align the cards with their brand identity and target customer demographics. In other words, the marketing team for a property management company can choose a theme for the card and advertise what they want to promote, the name of the mall/ region the cards apply to, or anything else that enhances brand awareness.  The possibilities are endless.  From personalized designs and branding elements to tailored messaging and promotional offers, each prepaid card serves as a powerful tool for enhancing brand awareness and customer loyalty.

“Customer loyalty opens doors for new customers because research has shown that word of mouth referrals from friends and family members impact the choices consumers make on a daily basis.  Therefore, having a Tru card in hand and conveniently shopping at one mall leads to more people in a person’s personal circle coming back,” explains Lisette Anciaes, Senior Program Director at Tru Universe. 

A notable feature of Tru Universe’s prepaid card is its integration with the Visa network, which enables acceptance at any merchant that accepts Visa payments. This integration not only enhances the card’s utility and versatility but also elevates it to a universal form of currency, broadening its acceptance beyond traditional prepaid card programs.

Leveraging Visa’s extensive merchant network, Tru Universe effectively expands the reach of its prepaid card solution, offering consumers unmatched freedom and choice for redeeming their rewards. Whether dining at a local restaurant, shopping at a boutique, or booking a vacation, the Tru Universe Visa prepaid card empowers consumers to enjoy their preferences with ease.

Moreover, Visa’s payment infrastructure ensures high-quality security and reliability, giving consumers confidence that their transactions are protected against fraud and unauthorized use. This added layer of security enhances the overall customer experience and strengthens the connection between consumers and their preferred brands.

In summary, Tru Universe’s work with property management companies to develop prepaid card programs represents a significant shift in the prepaid card landscape. By combining innovative customization features with the universal acceptance of Visa payments, Tru Universe is redefining consumer engagement and paving the way for a brighter future in prepaid card solutions.

Originally posted on World Reporter Written by M.Talwar