Cashless is the New King

Although we used to hear the phrase, “Cash is king,” the pandemic seems to have paved a road for a new tender king that is cashless, which many businesses across the United States and Canada have implemented cashless payments.  While cash is still a commonly accepted form of payment, several industries and establishments have embraced a fully cashless model in certain regions.  This transition may create anxiety and uncertainty for those more accustomed to using cash. Fortunately, Tru is here to provide solutions to help usher in a customizable form of cashless tender that can enhance how businesses handle payments. Not only does Tru provide additional incentives to their customers and clients to come back wanting more, they have also added various different benefits and safeguards for their users.

TC Group of Companies Inc.  (“Tru Universe”), is an Ontario-based, female-led #FinTech on a mission to disrupt and innovate the global payment-space using a single payment platform to modernize transactions, reduce costs, generate revenue, and build brands.  The TruCore™ platform revolutionizes traditional rewards with end-to-end customization and valuable customer insights, helping businesses increase engagement and growth. For more information visit www.truuniverse.com.

As more and more businesses are adopting cashless tenders, there are still some who prefer cash- payments. This preference of payment can vary depending on location and region, as well as between franchises and chains. Though it may be challenging for some people to adapt to how businesses are choosing to accept and process payment methods, it is important to stay informed and look for effective solutions. Tru is here to facilitate this change, thus evolving with the technological advances of businesses in this new era of a #cashlessking.  

Tru has come along to make cashless tenders more accessible by partnering with organizations and philanthropic establishments.  For example, in South LA, Tru has partnered with the Los Angeles County Metropolitan Transportation Authority (LA Metro) in order to make cashless tender the preferred method of transportation payment from those who qualify for the program.  

By distributing Tru Mobility Wallet Prepaid Card to the South LA community. Loaded with $150 a month, Tru is empowering people who may fall into a lower income demographic, and who may not have access to cashless tenders used on certain modes of transportation, such as Uber and Lyft. The Mobility Wallet Program makes it possible for individuals who qualify to use the funds on the Tru Visa on several modes of transportations, including bus, light rail, heavy rail (subway), and bus rapid transit services, which are all operated by LA Metro, and other modes of transportation that the Metro funds, but does not operate, including Metrolink commuter rail, municipal bus operators and paratransit services.  Additionally, the Tru Mobility Wallet can be used on renting bikes, buying bikes, and ride shares.  

In another partnership with a philanthropic organization, Tru makes it possible for funds to be distributed to individuals affected by natural disasters in areas where aid is most needed.  Because Tru cards are fully customizable for each individual agency, company, or organization distributing funds, it makes it easier to designate funding to specific categories, such as food, gas, or other essentials.  Empowerment through economic mobility can help create solutions, rather than limit individuals most affected by an evolving society.  By getting ahead of the problem and collaborating with private and public sector organizations and businesses, Tru is more than a method of payment, but a solution based fintech company.  

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