Mississauga tourism is getting a nice boost. DCR Strategies Inc. |TruCash (DCR), one of Canada’s leading payments solution providers of branded payment…
In today’s rapidly evolving financial landscape, businesses are increasingly turning to prepaid card programs as a convenient and flexible payment solution. Prepaid…
Introduction Closed loop payment programs offer businesses and organizations a convenient way to manage and track transactions within their own ecosystem. To…
Lauren brings over 20 years of experience to Tru Universe. As the VP of Operations, she oversees the organizational activities supporting operational leadership in multiple departments from finance and IT to human resources and accounts payable.
Her role encompasses many duties, including managing client technical issues, strategizing process improvements, and liaising with banking submissions. Lauren’s thorough knowledge of internal processes has allowed for many successful programs.
Diana Marie
Payment Consultant
Diana brings more than 30 years of experience in banking and payment solutions to the company. A pioneer in creating innovative banking products, her work has involved developing core banking solutions for non-profits, private companies and governments across the globe. Among her industry firsts, Diana worked with the Government of Canada to launch the country’s first cash back points program for all of Canada’s sports associations. Diana also led the development of the first web-based digital currency platform in the world and advises central banks worldwide on payments and innovation.
Aysha Shahid
Risk & Compliance Analyst
Aysha leads our compliance team, bringing extensive expertise and recognized international credentials, including the ICA Specialist Certificate in Conduct Risk (International Compliance Association), ICA Certificate in KYC & CDD (International Compliance Association), and Complaints Handling Specialist (Redcliffe Training, UK).
In her role, she ensures strict adherence to regulatory requirements while maintaining the highest standards of security and trust that aligns with the needs of our banking partners.
Lisette Anciaes
Senior Program Director
Lisette’s previous experience in the hospitality industry gave her the knowledge she needed to lead programs in multiple verticals, including the Timeshare and Tourism industries. She has also successfully launched campaigns in the Government, Automotive, Education, and Non-Profit sectors. Her cross-functional collaborative skills and her natural inclination towards customer service made her fundamental in such incentive and loyalty programs.
Her abilities to monitor and analyze the success of programs allows her to identify business development opportunities for future programs with new or current clients. Her attention to detail and scope has made her irreplaceable not only for the programs she develops, but also at Tru.
Junius Cheng, CBAP® | C.Mgr. | CAPM® | CCMP™
Senior Director, Strategy and Business Enablement
Junius is an aspiring global strategist with business analysis, project and change management skills, experience in managing clients and stakeholders to improve operations efficiency and realize business opportunities through structured problem-solving and business process optimization.
He possesses the ability to get people to work together. He is also a versatile contributor who can deal with ambiguity or develop processes, seamlessly providing value through making viable business recommendations, brand building, client relationship management, and delivering success to companies.
Roy Murad
Chairman
As an investment banking and corporate finance specialist, Roy brings great depth of knowledge and experience within the finance industry.
Huguette Masse
CEO
Huguette is a proven, result-oriented leader of Tru Universe with 30+ years of experience in the financial services industry. She possesses unparalleled expertise in developing, launching, and growing innovative loyalty and payment initiatives that help clients achieve their objectives, whether that is increased sales, more efficient services, or better client retention.
Her wealth of experience and expertise within the industry assures you that your program and portfolio’s operations can be successfully delivered and launched, fully compliant and well-organized, both operationally and financially.
Chris Michaelis
Vice President of Marketing
Chris is an experienced Marketing Professional with 10+ years of experience in the prepaid and financial services industry. Bringing a wealth of knowledge and creativity to the Tru Team, Chris is responsible for the planning, creation, execution and on-going measurement of the company’s internal and external marketing activities. He oversees the creative process from concept to execution, ensuring client needs are met while maintaining the profitability and quality of each program.
His creativity and wealth of experience guarantee that your marketing plans are well-formulated and well-thought-out.
Dianne Dickens
Senior Vice President of Customer Service
Dianne brings a wealth of experience to address any unique scenarios of issues, disputes, or discrepancies that cardholders face. Through her years of experience and expertise, she has supervised, coordinated and managed the company’s client management process and functions. She has been a key pillar of the firm’s Customer Services team, guiding and directing the Customer Services team to achieve company, team, and individual goals.
Her experiences and her team assured clients and cardholders that their issues would be addressed quickly, so you can trust your issues are in good hands.
Mira Tzur
Senior Vice President
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Jamie Rust
Global Sales Director
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