Unveiling Our Exciting Transformation

FOR IMMEDIATE RELEASE

Unveiling Our Exciting Transformation

Tru announces new brand and expanded suite of offerings for innovators

Tru, a leading provider of solutions for enhancing payments, rewards and loyalty through innovative technology, unveils its exciting brand transformation with a host of new solutions for clients and industry innovators.

Ontario, Canada – Jul 25, 2023 – Tru, a dynamic and innovative solutions provider with over 20 years of experience in delivering exceptional solutions for enhancing payments, marketing, loyalty, and rewards, is proud to announce its official brand launch, bringing an exciting new era of empowerment to innovators across the globe through customized prepaid solutions and a host of new modular technology products for growing businesses.

The new branding includes a refresh of all digital and print assets, including a new logo, a new modular platform which can be iterated for each client’s unique requirements, and a new website. Central to the new brand identity is the “Tru Logo”, reflecting the company’s ability to help businesses accelerate growth, through a universe of solutions, provided by the limitless capabilities of the Tru Payments Platform.

Over the past 6 months, the company has seen an unprecedented surge in user adoption, new client onboarding, and revenue generation. This remarkable growth can be attributed to the company’s commitment to providing cutting-edge solutions and its relentless pursuit of excellence in customization, reliability and customer service.

Dubbed as the “best kept secret in the industry”, the company has always specialized in creating unique technology and payment solutions from the ground up. Now, Tru aims to tap into this recent explosive growth and apply their proven proprietary technology platform, expertise, and forward-thinking solutions for payments, marketing loyalty and rewards to industry innovators globally.

“We are thrilled to announce a significant milestone in our company’s journey — a transformative rebranding that captures our growth, innovation, and commitment to revolutionizing the industry. Over the past 20 years, we have evolved from a budding startup into a fast-growing payment technology powerhouse, and this rebranding marks a new chapter in our story.”

“We are thrilled to announce a significant milestone in our company’s journey — a transformative rebranding that captures our growth, innovation, and commitment to revolutionizing the industry. Over the past 20 years, we have evolved from a budding startup into a fast-growing payment technology powerhouse, and this rebranding marks a new chapter in our story. ” said Huguette Masse, Co-Founder and CEO of Tru. “Our customized solutions redefine convenience and flexibility for businesses. Whether it’s for expenses, incentives, loyalty, travel, or gifting, we enable businesses to personalize their programs with unique designs, select spending limits, and track aggregated spending data in real-time, all from the convenience of online interfaces.”

Looking ahead, Tru has ambitious plans for further expansion. The company aims to leverage its solid foundation to explore new markets, enhance its product offerings, and forge strategic partnerships to deliver even greater value to its customers. Since the start of 2023, the company has grown by leaps and bounds, signing some of the largest transit agencies, real estate investment, development and property management organizations.

Join us as we take you through the exciting changes and enhancements we have in store for you. To view the new website, branding and upcoming products please visit https://www.truuniverse.com.

About Tru:

Tru, is an Canadian-based, female-led Marketing company set on a mission to simplify the payments pathway for leading businesses and industry innovators. We re-imagine solutions for enhancing payments, marketing, loyalty, and rewards combining 30+ years experience with the vast capabilities of our modular payments technology platform. Through its cutting-edge technologies and innovative solutions, Tru empowers organizations and businesses to take control of their payments, make informed decisions, and accelerate growth. With a customer-centric approach and a commitment to excellence, Tru is reshaping the way businesses manage and interact with their clients, partners and staff.

For media inquiries, please contact:

Chris Michaelis

Vice President, Marketing

chris.michaelis@truuniverse.com

1 905-212-9507

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