In the realm of retail and shopping malls, staying ahead means catering to diverse audiences and adapting to changing consumer preferences. A pivotal strategy in achieving this is the expansion of gift card acceptance.
Traditionally, property management has limited gift card acceptance to a select few retailers or specific brands. With consumer preferences evolving and a growing demand for flexibility, property managers are increasingly diversifying their approach. “By maximizing the Truuniverse payment platform solution we have increased retail-acceptance and doubled the profits for property management and mall owners. Hence ,Tru can now appeal to a broader audience & cater client satisfaction & business growth”, says Mira Tzur Senior Vice President of Tru.
“Gift cards aren’t just gifts anymore; they’re like keys to a treasure trove of options,” says Lisette Anciaes, the Senior Program Director at Tru. “By teaming up with project management crews and retailers, we’re jazzing up these cards to work anywhere, giving folks more freedom in how they spend. It’s all about spreading joy and letting people do their thing!”
Tru (Tru Universe) is a female-led payment solution provider that pioneered the prepaid industry with 30+ years of experience. Their expertise has enabled them to develop tailored programs within the retail industry, leveraging these gift cards to drive customer engagement and sales.
The endless possibilities gift cards offer provide clients and purchasers the ease of being able to purchase at multiple locations within a closed-loop system. With Tru’s customizable branded gift card program, clients have the freedom to use their cards at any location owned by the property management company, regardless of the shopping mall associated with it.
Beyond versatility, Tru’s gift card programs offer a range of customization features designed to meet the unique needs and preferences of property managers and shopping malls. From personalized branding and messaging to tailored rewards and incentives, clients have the flexibility to create a gift card program that reflects their brand identity and resonates with their target audience. This level of customization not only enhances the overall client experience but also strengthens brand loyalty and engagement.
Ultimately, the use of gift cards is about more than just meeting the needs of clients; it’s about driving business growth and maximizing revenue potential. By offering a comprehensive gift card program that caters to diverse audiences and delivers a personalized shopping experience, property management companies and retailers can attract new clients and retain existing ones. Additionally, this approach allows them to differentiate themselves in a competitive market.
To effectively expand gift card acceptance, property management companies must leverage technology for seamless integration. This includes implementing robust POS systems capable of processing various gift card types, as well as ensuring compatibility with mobile payment platforms and digital wallet services. By embracing technology, property managers can streamline operations and enhance convenience for clients.
In today’s dynamic retail landscape, the ability to offer a diverse and customizable gift card program is essential for property management companies looking to stay ahead of the competition. By embracing versatility, customization, and technology, property managers can unlock new opportunities, drive client satisfaction, and position themselves for long-term success in the ever-evolving world of retail and shopping malls.
To explore the endless opportunities available to forward thinking companies please visit truuniverse.com or contact press@truuniverse.com
Originally posted on Real Estate Today.
Nikko Pangilinan
Junius Cheng 
Jamie Rust
Lisette Anciaes
Roy Murad
Huguette Masse
Mira Tzur
Chris Michaelis
Diana Marie
Lauren Weekes
Dianne Dickens
Aysha Shahid
Ray Forzley