Attracting and retaining customers is a constant challenge in the competitive tourism marketing industry. Timeshares, a popular option for vacation enthusiasts, often rely on enticing potential buyers to attend tours or presentations in exchange for an incentive. To address this concern and many others, Tru (TruCash) introduces an incredible rewards program designed to revolutionize the timeshare industry.
Tru is a female-led payment solution provider that pioneered the prepaid industry with 30+ years of experience. The company’s expertise has enabled them to develop tailored programs within the timeshare industry, leveraging these incentive cards to drive customer engagement and sales. Partnering with Smoky Mountain and Elite, two esteemed sister companies in the travel sector, Tru unveils its innovative approach to tourism marketing.
“Tru brings extensive experience to the table, having partnered with numerous timeshares over the years. We help them streamline processes for accurate card distribution and comprehensive fund reporting, “These cards are a great way for many timeshares to attract, retain, and refer customers to drive transactions. Tru Universe
The cornerstone of Tru’s rewards program is the provision of a prepaid card loaded with funds, presented to clients upon completion of the tour. This strategic move not only adds value to the tour experience, but also fosters a sense of appreciation and satisfaction among participants. Moreover, it serves as a tangible token of gratitude, enhancing customer loyalty and retention.
“Just like the metaphor, ‘a brick set in mortar,’ highlights the foundational role that loyalty plays in our business model, so does maintaining a strong relationship with our long term clients,” says Mira Tzur, Senior Vice President of Tru Universe.
One of the significant challenges faced by timeshares is the need to optimize incentives to attract and retain customers effectively. Traditional methods, such as cash giveaways, often fail to yield desired results, and may even diminish the perceived value of the offering. Tru’s rewards program addresses this issue head-on by offering a dynamic platform for loading cards, tracking data, and receiving comprehensive reporting. This data-driven approach allows timeshare operators to make informed decisions, refine their marketing strategies, and ultimately drive business growth.
“Prepaid incentive cards for timeshare clients have helped us reduce the need for cash distribution,” says Lisette Anciaes, Senior Program Director at Tru. “Our Visa® cards offer accurate reporting capabilities, are accepted at millions of locations worldwide, promoting our brand with every use.”
What sets Tru apart is the company’s commitment to customization and efficiency. Each client is provided with a custom loading portal, ensuring seamless management and tracking of funds. This tailored approach helps streamline administrative processes, making it a win-win solution for both the participant and timeshare operators.
By incentivizing participation in timeshare tours through prepaid cards, Tru revolutionizes the industry’s approach to customer engagement. Instead, Tru offers a tailored solution that attracts customers and also fosters lasting relationships built on trust and mutual benefit.
Originally posted on Wall Street Times Written by M.Talwar
