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Welcome to the
Digital Future

Welcome to the
Digital Future

Join 500+ businesses that use our digital solutions and APIs to reward and activate customers in real-time.

Join 500+ businesses that use our digital solutions and APIs to reward and activate customers in real-time.

Where Marketing
Meets Payments

We provide brands with the tools they need to create customized reward experiences for clients, staff and corporate partners.

Corporate Incentives.
Real-time Recognition.
Motivate Teams.
Enhance Visibility.
IT Teams
Single APIs.
Mobile Development.

>  Incentives for business

Branded rewards that make an impact

Give up on impersonal, boring rewards. Deliver the right incentive every-time via co-branded Visa® cards accepted at millions of locations around the world.

TruCards are to be used at any location where Visa is accepted subject to our Partner Bank restrictions.

> Points Engine

Earn and convert points in real-time

Foster, enrich and retain long-term loyalty with our award-winning points-to-cash platform. Attract and retain more clients with flexible parameters for any size of businesses.

>  Incentives for Operations / HR

Offer rewards, staff actually want

Improve engagement and build a culture of excellence across your organization. Easy to use cards and loading platforms provide a pleasurable experience for both staff and managers for recognition, event promotions, commissions, bonuses and more.

>  Corporate Disbursements

Send, spend and track with ease

Quickly distribute funds, issue cards, manage transactions and define program options at any scale with digital cards, tied to a robust platform. Customize your program and control how funds are spent.

Mobile Wallet

Mobile Wallet Ready

Enjoy built-in mobile access via customizable companion card applications available for iOS and Android.

For IT Teams

Powerful APIs

Integrate our suite of APIs with your existing payment technology. Launch an affordable, feature-rich program in weeks, not months.

For Operations

Full Spend Visibility

Track cardholder spending by location, merchant, date and more from one interactive dashboard. Share insights to make data-driven decisions and improve future promotions.

I am a retailer looking launch large-scale promotions

Learn More

I am a Timeshare looking to engage my guests

Learn More

I am an Employer looking to motivate my staff

Learn More

The Tru difference

Why brands love Tru

We don’t believe one size fits all solutions

  • Bespoke customization of card design, program parameters, web access, mobile apps and more
  • On-demand card management and insights platform available from any internet-connected device
  • In-house account management, compliance, customer service and marketing support built-in


Give up on slow, generic & cumbersome incentives and payments


Offer easy-to-implement, personalized experiences, custom tailored to your needs and emblazoned with your brand.

Our dedicated team is
ready to help

Have questions? Just ask!