Today is Get to Know Your Customers Day, a special time for businesses of all sizes to understand the needs and wants of their customers. Listening to customers and staying up-to-date on their constantly evolving tastes, habits, and opinions is integral for long-term success. Knowing your customers will allow your business to build brand loyalty and better market your products and services.
So how CAN you get to know your customers?
Have the Right Customer Data
Having customer data on who they are and their general purchasing habits, such as the kinds of products and services they buy, how much they spend, when they spend it, etc. is key to properly marketing your business and ensuring you properly connect with your customers.
Monitoring customers’ general shopping habits allows your business to tailor advertisements and communications to meet not only your customers’ needs, but also your own needs. A great way to gain this important information is through a rewards program. Not only will your consumers be happy to have you incentivize their shopping experience, but the rewards program will also provide you with the data necessary to gain insight on customer behaviour and improve the personalization of your marketing pitches. It will allow you to separate customers into different groups and demographics, and better allow you to deliver targeted and relevant messages.
A customized campaign based on data will earn the best results, and will instill a sense of loyalty with your consumers, because you will actually be taking notice of what they want from you as a business. If your business is serious about meeting the needs of your customers, then you need data.
Email Is Important
Because of the Internet, most business owners today never meet the majority of their customers in person. As a result, customer service looks a whole lot different than it did in the past. The great thing about online access is that it allows you to reach your customers in a way that would have been impossible a few decades ago.
On Get to Know Your Customers Day, contact your customers and ensure that you are meeting their wants and needs. If you have an email list, send out a personalized thank you letter to remind your customers that you appreciate the support they give your business. When a customer makes a purchase, email them a few days later and ask them to review the product and your service. Avoid trying to sell them future items or get them to join a list–treat them like a person with value, not just a number on a spreadsheet. Don’t overwhelm your customers with a barrage of unwanted emails. Instead, keep them up to date with a monthly email and ask for their opinions.
Social media is an exceptional tool that allows you to easily communicate with your customers. Interact with customers by asking questions and promptly responding to comments on your page. Pay attention to reviews. Many small or medium-sized businesses neglect social media, but the relationship with your customers is important. As per Forbes, 81% of U.S. online consumers’ financial decisions to purchase are influenced by social media posts. Any kind of relationship requires effort, so put some in! Get to Know Your Customers Day is an ideal opportunity to start forging or improving these relationships.
Reward Your Customers
While it’s important that you get to know your customers, it’s also important that they get to know YOU. Show them that you are a company that cares by offering your customers a reward, be it a special deal, discount, additional rewards points, or a giveaway.
With a loyalty system already in place, you have the perfect avenue to properly reward your customers. According to Virtual Incentives, 56% of consumers said receiving a personalized incentive would improve consideration of the brand. Make your customers feel truly appreciated on #GetToKnowYourCustomersDay.