Tru is pleased to announce its partnership with the Los Angeles County Metropolitan Transportation Authority (“LA Metro”), to introduce a number of new sustainability projects, powered in part by an exciting new payment card.
This strategic collaboration marks a significant milestone in delivering enhanced financial tools for both riders and transit innovators. Our recent work with LA Metro, helps reduce traffic, promote healthier lifestyles and enhance transportation access for low-income families through innovative incentive strategies.
The LA Metro Mobility Wallet
The Mobility Wallet (MW), pilot program is oriented to the community of South L.A. providing an all-in-one way to pay for multiple modes of transportation. The program, the largest of its kind in the nation, is administered by the Los Angeles County Metropolitan Transit Authority (Metro) and the Los Angeles Department of Transportation (LADOT). The Mobility wallet pilot, provides $150 per month in subsidies for use on shared mobility, such as Metro rail, bus, BlueLA EV car share, rideshare, Metrolink, bike share, scooters and more. The mobility wallet pilot phase 1 will serve approximately 2,000 subscribers for one year.
It allows you to ride: public transportation, such as buses, trains, bike shares, and Metro Micro vans; regional transportation, like Metrolink and Amtrak; private buses, such as Greyhound and Flix Bus, and shared rides, like Uber and Lyft. You can also use the card to pay for trips on the FlyAway, rent scooters, and pay for services or products in bicycle shops.
Built for residents of South LA
Since its launch in May 2023, over 1,000 debit cards have been distributed to people who make lower incomes. 900 were selected through the online application process while 100 were signed up during eight in-person bilingual Mobility Wallet workshops held in conjunction with community-based organizations, says Avital Shavit, Metro’s senior director of strategic innovation.
”“The geographic area to qualify has been identified as a federal transit empowerment zone,” Shavit explains “This area has been identified as a place that needs additional transportation. It also concentrates a high percentage of people who make lower incomes and who are transit-dependent.”Avital ShavitSenior Director of Strategic Innovation at LA Metro