What is a referral program, and why are referrals important? A referral-based marketing strategy uses word-of-mouth and client recommendations to earn new…
Influencer marketing has become a powerful advertising tool, experiencing exponential growth over the past few years. Many companies have capitalized on its…
Carly Fiorina, former President of Hewlett-Packard Co., once said, “The goal is to turn data into information, and information into insight.” But before…